When creating an action plan to improve a company’s local positioning, it is very important to enlist the help of digital marketing professionals. This is because it is necessary to have a series of knowledge to develop a complete SEO improvement strategy.
However, some simple strategies can be carried out, both within the website itself (SEO on-page) and outside of it, to improve the company’s local SEO. Let’s see some of these strategies that you can implement in your business.
Create a Google My Business profile
Google is the king of search engines on the Internet. Therefore, we often talk about it as if it were the only search engine that people use. And, without a doubt, it is the most used, so your company must be well-positioned in this search engine.
Google offers many tools to improve the local positioning in its search engine, but one of the most important and used is Google My Business.
Once you have created your profile, do not forget to add some of the aspects of interest to your potential client: links to your social networks, the logo or identifying sign of your company, photos of your business, your website, Contact information…etc.
Google My Business is something like a digital version of your business card. It will be the first thing people do not know you see about you and find you through a Google search.
Without a doubt, for local SEO to help you improve your sales, you must try to make a good first impression.
Request reviews for your Google profile
First of all, because they help you make a better first impression, but, in addition to that, they play a fundamental role when it comes to positioning you in local searches.
There are many wrong thoughts that employers tend to have regarding reviews. Some of them are:
- These reviews are unimportant, so you don’t need to have any.
- People don’t look at reviews to make a purchasing decision.
- User comments only serve to make other potential users decide, or not, to buy from me instead of someone else.
The reality is that the reviews and criticisms that users make on Google are very important. They directly affect the local positioning of your company.
As you know, Google tries to offer the best possible result whenever someone searches. For this reason, when it comes to positioning a local business, those businesses with the most reviews and a higher percentage of positive opinions will always be higher. What interestsgoogle is that the user finds that product or service that he needs.
After all, what sense would it make for Google to rank a company with 2 1-star reviews higher than another with 20 5-star reviews?
The great advantage of this fact is that carrying out a strategy to increase reviews on Google is within reach of anyone, even if they do not know anything about SEO. Here are some tips to increase the good reviews of your business:
- Put up posters with the QR code of your Google My Business in your store and ask for reviews.
- Ask your followers of the networks to leave reviews on your Google profile.
- Ask for reviews on your business card or your company’s merchandise.
- In your emails, leave a link requesting the user’s opinion.
Of course, remember that you should never buy reviews! And, of course, it will be better to receive a continuous stream of opinions over time than a bunch of opinions at once and then none.