The first thing you should do is define who your Buyer Persona is. That ideal client you want to target and that you need to attract to your website. What they need, what motivates them, their need, and how you can help them solve their problems.

Defining your Buyer Persona well will help you generate attractive content on your blog. Content that solves your problems and that accompanies you in your purchase decision process.

To do this, you must create content that helps you know what you need (informational content), what options you should consider (consideration content) and why you should choose our product (decision content). Yes, we have simplified it, but we think it is understood. These contents well, you can share them on your blog, but also on your social networks or by email. Because remember that not all your users will come to your website being at the same decision stage.

Get their email to be able to maintain a relationship.

The content, let’s say, is the excuse for what will come next. What we want from the visit is a form. So, the first thing you should do is have a CRM.

To achieve this, we must offer something in return. This is what in Inbound we call the “give and take” strategy. And this, simply in offering something in exchange for an email. That something can be from downloadable, quality content, a demo account if you offer SaaS software, a discount, etc.

We already have the email. Now is the time to weave a good Inbound Marketing strategy. Well, here you need to automate certain things.

With the lead under your belt, we have to communicate via email to accompany you in your purchase decision process until they mature. Remember that you will have data. This means that depending on the part of the funnel they are in; you will have to offer them one or another content.

Inbound Marketing for SMEs

We reached the key moment. So far, we have generated quality traffic and got leads. And, from here, we have generated certain automation. But no, we haven’t done Inbound Marketing yet.

Also, know that there are many other tools, even free ones.

With a tool like HubSpot, you only need one person to manage it.

When you can see the results of applying Inbound Marketing in your SME

The results will come depending on the moment you are. A company that is just starting to start a blog and generate traffic is not the same as another company with some traffic.

Just as it is not the same if we bet everything on SEO, then, if instead, we use Outbound marketing strategies such as a campaign on Facebook, LinkedIn, or Google Ads, among others. With these campaigns, we will already be “shooting” directly on our Buyer Persona, so the results should not begin to arrive.

The residue left by your Inbound Marketing strategy

Keep in mind that when you launch your Inbound Marketing strategy, you should consider it as an investment. Everything you do is an asset that no one can take away from you.

As the months go by, you can get leads and create a community of customers and users that will help you achieve greater credibility.

Everything you generate, posts, whitepapers, ebooks, videos, etc … will help you create and grow your reputation more and more.

But not only that. Remember that the first point we have discussed has been to generate traffic to the site, remember? That traffic, if nothing strange happens and you maintain the cadence, will help you stay in the first positions. And this means that visits and leads will continue to arrive.

And you can continue sharing these contents on social networks where you will already have your community of loyal followers.

So, if you dare to start your Inbound marketing strategy for SMEs, whether large, medium, or small, now is still a good time.

When creating an action plan to improve a company’s local positioning, it is very important to enlist the help of digital marketing professionals. This is because it is necessary to have a series of knowledge to develop a complete SEO improvement strategy.

However, some simple strategies can be carried out, both within the website itself (SEO on-page) and outside of it, to improve the company’s local SEO. Let’s see some of these strategies that you can implement in your business.

Create a Google My Business profile

Google is the king of search engines on the Internet. Therefore, we often talk about it as if it were the only search engine that people use. And, without a doubt, it is the most used, so your company must be well-positioned in this search engine.

Google offers many tools to improve the local positioning in its search engine, but one of the most important and used is Google My Business.

Once you have created your profile, do not forget to add some of the aspects of interest to your potential client: links to your social networks, the logo or identifying sign of your company, photos of your business, your website, Contact information…etc.

Google My Business is something like a digital version of your business card. It will be the first thing people do not know you see about you and find you through a Google search.

Without a doubt, for local SEO to help you improve your sales, you must try to make a good first impression.

Request reviews for your Google profile

First of all, because they help you make a better first impression, but, in addition to that, they play a fundamental role when it comes to positioning you in local searches.

There are many wrong thoughts that employers tend to have regarding reviews. Some of them are:

  • These reviews are unimportant, so you don’t need to have any.
  • People don’t look at reviews to make a purchasing decision.
  • User comments only serve to make other potential users decide, or not, to buy from me instead of someone else.

The reality is that the reviews and criticisms that users make on Google are very important. They directly affect the local positioning of your company.

As you know, Google tries to offer the best possible result whenever someone searches. For this reason, when it comes to positioning a local business, those businesses with the most reviews and a higher percentage of positive opinions will always be higher. What interestsgoogle is that the user finds that product or service that he needs.

After all, what sense would it make for Google to rank a company with 2 1-star reviews higher than another with 20 5-star reviews?

The great advantage of this fact is that carrying out a strategy to increase reviews on Google is within reach of anyone, even if they do not know anything about SEO. Here are some tips to increase the good reviews of your business:

  • Put up posters with the QR code of your Google My Business in your store and ask for reviews.
  • Ask your followers of the networks to leave reviews on your Google profile.
  • Ask for reviews on your business card or your company’s merchandise.
  • In your emails, leave a link requesting the user’s opinion.

Of course, remember that you should never buy reviews! And, of course, it will be better to receive a continuous stream of opinions over time than a bunch of opinions at once and then none.…